Soft Love Mission

At Soft Love Australia Toys Adoption, we believe every soft toy deserves a second chance to be hugged and loved. Each plush friend in our store has been lovingly cleaned, carefully repaired, beautifully fluffed and is ready to bring joy to a new home.

Founded by Estera, a former professional dog groomer, Soft Love Australia brings a unique touch of care to every toy’s restoration. With years of experience in washing, drying, trimming and fluffing furry friends, Estera now applies the same gentle expertise to soft toys, ensuring they are safe, fresh, hygienic and looking their very best.

This heartfelt way of shopping not only brings happiness to children but also helps protect Australia’s environment.

Every adopted toy means one less item sent to landfill. It's a small but meaningful step towards responsible waste management and more sustainable future. There’s nothing wrong with these toys, they simply needed a little love and care.

Looking ahead, Soft Love Australia Toys Adoption is excited to collaborate with local charities and community organisations. Together we can make a difference!

Soft Love Australia Where every toy has a story, and every story continues.