Contact information
Trade name: Soft Love Australia
Email: softloveaustralia@gmail.com
Founder: Estera Mulcon (a former professional dog groomer)
Location: Based in Western Australia
ABN: 61 283 989 657
Soft Love Australia is a sustainable "toy adoption" initiative founded by Estera Mulcon. It rescues, cleans, repairs and re-homes preloved plushies. The business donates a share of its profits to DEBRA Australia, an organisation supporting individuals with the painful skin condition Epidermolysis Bullosa (EB).